Event Language: English

Microsoft’s growth rate with Dynamics 365 has consistently exceeded the market. A close look at its value propositions helps explain its growth: It has what has become an essential platform, is taking the lead in powering development, and can readily bake Customer Engagement into essential workplace tools.

In this presentation, our guest speaker IDC, uses survey and market data to benchmark Microsoft against the competition and will provide guidance on how to translate these differences into key persona needs and it offers a succinct set of assets that convey visually what sets Microsoft apart.

Agenda:

• Setting the Scene (market trends and implications for partners; drivers for large scale digital innovation)
• 3 Themes Defining Microsoft’s Differentiated Value (Platform Leadership; Development Leadership; Baking Customer Engagement into everyday tools). Engaging Key Buyer Personas (positioning with CMO, CCO, CSO, IT, HR, and Operations)
• Introducing the IDC content for external use. Q&A and Wrap-up